Rubicon Raw
2022 Case Study
Overview
Be a force of nature!
In an emerging energy drink market, our aim with Rubicon Raw was to convert a large student demographic around the country into valued consumers by Detailing the product's use of natural caffeine and its desirable taste.
The Process
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Brand ambassador engagement, creating an exciting presence for the Rubicon brand on campuses across the country.
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Providing Free samples to ignite a taste for the products with the student, propping them up as future consumers.
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The creation of a detailed student email database, allowing students to avail of future offerings.
The Results
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Over 10,000 products were distributed right to our targeted demographic of students.
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Detailed interest analysis across different variations of flavour, such as cherry and raspberry.
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Compilation of over 10,000 student emails emitted into the database.