2022 Case Study
Be a force of nature!
In an emerging energy drink market, our aim with Rubicon Raw was to convert a large student demographic around the country into valued consumers by Detailing the product's use of natural caffeine and its desirable taste.
Brand ambassador engagement, creating an exciting presence for the Rubicon brand on campuses across the country.
Providing Free samples to ignite a taste for the products with the student, propping them up as future consumers.
The creation of a detailed student email database, allowing students to avail of future offerings.
Over 10,000 products were distributed right to our targeted demographic of students.
Detailed interest analysis across different variations of flavour, such as cherry and raspberry.
Compilation of over 10,000 student emails emitted into the database.