2018 Sample Case Study
The challenge of this campaign was not only to promote Gillette in an engaging way, but also to
create a database for Gillette, to enable them to communicate with the student demographic
Gillette’s student promotion successfully increased brand awareness and positively engaged with the student demographic.
Enthusiastic brand ambassadors created a captivating and entertaining atmosphere for Gillette amongst students.
Over 15,000 Gillette razors were distributed through an engaging sampling campaign.
Over 15,000 student email addresses were collected for the Gillette database.
27 College campuses were visited all over Ireland.