2018 Sample Case Study
We were given the challenge of creating a digital marketing campaign to connect Currys PC World with the student market in Ireland through email campaigns and social media competitions.
Over 58,600 emails sent out to a targeted portion of our student database
Highly desirable competitions targeted to the student demographics.
Over 10,000 direct competition reach via Facebook, Instagram, and Twitter!
Excellent email open rate of 25%!
Fantastic engagement rates.
The campaign was a tremendous success regarding the reach and engagement in the targeted student audience. Likewise, Brand awareness and sales were also positively increased.