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2018 Sample Case Study 

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THE CHALLENGE 

We were given the challenge of creating a digital marketing campaign to connect Currys PC World with the student market in Ireland through email campaigns and social media competitions.

OUR PROCESS

  • Over 58,600 emails sent out to a targeted portion of our student database 

  • Highly desirable competitions targeted to the student demographics.

  • Over 10,000 direct competition reach via Facebook, Instagram, and Twitter!

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Results delivered

  • Excellent email open rate of 25%!

  • Fantastic engagement rates.

  • The campaign was a tremendous success regarding the reach and engagement in the targeted student audience. Likewise, Brand awareness and sales were also positively increased.

GALLERY 

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