BUS ÉIREANN
2019 Case Study
THE CHALLENGE
Generation Y were tasked with implementing an on-campus and digital promotion for Bus Éireann
Expressway with the primary objective of increasing sales through the distribution of promotional
discount vouchers.
OUR PROCESS
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27 College campuses across Ireland
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Fantastic Brand Ambassadors
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Engaging on campus activities and competitions
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Multi-channel digital activity including posts, competitions, and stories
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Large engagement both online and in person
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30,000 student email database received multiple target emails during the campaign.
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Reaching target segments including incoming first years
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Generating fun and engaging content for the Bus Éireann social media
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Creating widespread brand awareness
Results delivered
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40% redemption rate from vouchers.
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31% email open rate, 15% higher than the industry average!