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BUS ÉIREANN

2019 Case Study 

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THE CHALLENGE 

Generation Y were tasked with implementing an on-campus and digital promotion for Bus Éireann

Expressway with the primary objective of increasing sales through the distribution of promotional

discount vouchers.

OUR PROCESS

  • 27 College campuses across Ireland

  • Fantastic Brand Ambassadors

  • Engaging on campus activities and competitions

  • Multi-channel digital activity including posts, competitions, and stories

  • Large engagement both online and in person

  • 30,000 student email database received multiple target emails during the campaign.

  • Reaching target segments including incoming first years

  • Generating fun and engaging content for the Bus Éireann social media

  • Creating widespread brand awareness

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Results delivered

  • 40% redemption rate from vouchers.

  • 31% email open rate, 15% higher than the industry average!

GALLERY 

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