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ASOS
2018 Sample Case Study
THE CHALLENGE
Carry out a successful digital campaign on behalf on asos and enhance their social media presence through generation y's channels
OUR PROCESS
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Gillette’s student promotion successfully increased brand awareness and positively engaged with the student demographic.
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Enthusiastic brand ambassadors created a captivating and entertaining atmosphere for Gillette amongst students.
Results delivered
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Total reach of more than 43,000 students from an accumulation of email campaigns, social media posts and site takeovers.
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Over 18,000 students received direct ASOS branded email communications.
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Over 3,000 students engaged in the exciting Facebook competition.
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Over 23,000 reach on The Oxygen.ie website takeover.
GALLERY
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