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GILLETTE 

2018 Sample Case Study 

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THE CHALLENGE 

The challenge of this campaign was not only to promote Gillette in an engaging way, but also to

create a database for Gillette, to enable them to communicate with the student demographic

seamlessly.

OUR PROCESS

  • Gillette’s student promotion successfully increased brand awareness and positively engaged with the student demographic. 

  • Enthusiastic brand ambassadors created a captivating and entertaining atmosphere for Gillette amongst students.

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Results delivered

  • Over 15,000 Gillette razors were distributed through an engaging sampling campaign.

  • Over 15,000 student email addresses were collected for the Gillette database.

  • 27 College campuses were visited all over Ireland.

GALLERY 

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