top of page
GILLETTE
2018 Sample Case Study
THE CHALLENGE
The challenge of this campaign was not only to promote Gillette in an engaging way, but also to
create a database for Gillette, to enable them to communicate with the student demographic
seamlessly.
OUR PROCESS
-
Gillette’s student promotion successfully increased brand awareness and positively engaged with the student demographic.
-
Enthusiastic brand ambassadors created a captivating and entertaining atmosphere for Gillette amongst students.
Results delivered
-
Over 15,000 Gillette razors were distributed through an engaging sampling campaign.
-
Over 15,000 student email addresses were collected for the Gillette database.
-
27 College campuses were visited all over Ireland.
GALLERY
bottom of page