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ASOS

2018 Sample Case Study 

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THE CHALLENGE 

Carry out a successful digital campaign on behalf on asos and enhance their social media presence through generation y's channels 

OUR PROCESS

  • Gillette’s student promotion successfully increased brand awareness and positively engaged with the student demographic. 

  • Enthusiastic brand ambassadors created a captivating and entertaining atmosphere for Gillette amongst students.

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Results delivered

  • Total reach of more than 43,000 students from an accumulation of email campaigns, social media posts and site takeovers.

  • Over 18,000 students received direct ASOS branded email communications.

  • Over 3,000 students engaged in the exciting Facebook competition.

  • Over 23,000 reach on The Oxygen.ie website takeover.

GALLERY