We were tasked with creating an on-campus branding and sampling campaign for the product MooJu.
Our team visited colleges nationwide giving out samples of MooJu to students. At each location we set up push up and sit up challenges. This created engagment with the students and a buzz in each college as they challenged each other in order to win prizes. It also tied into the fact that MooJu was high in Protein which is good after excercise.
The MooJu campaign created such a buzz on 10 campuses across the country it was brought to an extra five campuses.
We promoted Mooju online through our social media channels. This helped increase the visibility of MooJu and helped support the on-campus activity. We posted results from the challenges in each college encouraging interaction from students around the country who liked, commented and shared the posts.