Barnacles Hostels needed a direct channel of communication with students in Ireland to promote their brand as well as their student friendly offers and service.
Using our team of trained brand ambassadors, Generation Y visited colleges in Dublin, Cork, Galway and Limerick in order to collect e-mail addresses for Barnacles’ own dedicated e-mail database.
While on campus, our staff created visibility for the brand through clothing, posters and pop up stands. They also distributed leaflets and vouchers to students highlighting special offers.
After the on-campus activity we continued promoting the hostel and collecting e-mail addresses using our digital channels. This integrated approach ensured Barnacles received massive brand exposure through our social media channels as well as our e-mail database.
Over the course of the campaign we collected over 3000 e-mail addresses for Barnacles’ Database.