Odeon limitless card promotion

AWARENESS CAMPAIGNS

odeon

WHAT WE DID

The Odeon needed to promote their ‘Limitless Card’ to 18–24 year olds in Ireland. We designed a campus tour promoting the card in colleges located close to their cinemas. The main goal was to create awareness of the card among this key demographic while informing them of the card benefits.

 

Our staff approached and spoke with students throughout the days spent on college campuses. Peer to peer communications with on-campus branding ensured students saw the offer and were further encouraged to sign up by our brand ambassadors.

odeon limitless

Key Activities

 

  • Brand Educators

  • On the spot sign-ups

  • Distribution of cinema popcorn

  • Branding at each location

  • Poster and flyer distribution

WANT TO REACH GENERATION Y