WE ARE GENERATION Y

Generation Y is Ireland’s only through-the-line youth marketing agency. Established in 1998, we have been marketing towards 18–24 year old consumers ever since. In addition to our client campaigns, we run the National Student Media Awards, the popular student website Oxygen.ie and organise Ireland’s premier Goodie Bag campaign targeting Fresher students in September.

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agency

We use experiential, digital and direct marketing campaigns to ensure our clients are connected to the youth market in Ireland. We work with them to identify their specific needs and then roll out tailored campaigns to fit.

 

We have established relations and access to every college, university and student organisation across the country, allowing us to roll out unrivaled campus promotions.

We regularly conduct research into the youth market of our own accord and on behalf of businesses and research agencies. No-one knows this demographic like we do.
375000

18-24 Year Olds in Ireland

29000000

Combined weekly disposable income

72%

Of 18 year olds progress to higher education

WANT TO REACH GENERATION Y