Generation Y is Ireland’s only through-the-line youth marketing agency. Established in 1998, we have been marketing towards 18–24 year old consumers ever since. In addition to our client campaigns, we run the National Student Media Awards, the popular student website Oxygen.ie and organise Ireland’s premier Goodie Bag campaign targeting Fresher students in September.
We use experiential, digital and direct marketing campaigns to ensure our clients are connected to the youth market in Ireland. We work with them to identify their specific needs and then roll out tailored campaigns to fit.
We have established relations and access to every college, university and student organisation across the country, allowing us to roll out unrivaled campus promotions.
18-24 Year Olds in Ireland
Combined weekly disposable income
Of 18 year olds progress to higher education